South Carolina Federal Awarded "Site of the Month" for New Website
South Carolina Federal Wins Diamond Award from America's Credit Unions
South Carolina Federal Credit Union won an award at the 2024 America's Credit Unions Diamond Awards, an annual competition among credit union marketers. All entries were evaluated by a panel of judges who reviewed strategy, creativity, design and production, copy and communication, and results.
We were awarded the Category Best for Email – Single Series for a promotional boat loan email that highlighted our rates and services. This email stood out among more than 1,400 total entries for its innovative and engaging approach.
In this promotional boat loan email, we created an interactive experience tailored for members who previously expressed interest in boat loans. The email featured an engaging scratch-off that revealed our current rates, adding an element of excitement and anticipation for readers. We also included a schedule of upcoming boat shows we're attending to provide members with opportunities to speak with a South Carolina Federal representative in person.
We are absolutely delighted to honor South Carolina Federal Credit Union and the other 167 winners with this level of recognition. It's evident that these credit unions not only embody the spirit of the credit union movement but also propel it forward with their innovative approaches.- Lesli Bishop, Diamond Awards chair
This year's Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a new record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.
To view the entire list of 2024 Diamond Awards winners, click here.